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A Guide To: Tone of Voice


I have experienced so much confusion and variety of opinion around Tone of Voice in my time as a strategist.

A Guide To: Tone of Voice

Having found myself educating clients around its purpose as part of my working process, I felt compelled to put pen to paper.

This informed view will hopefully resonate with those who experience this confusion, as well as provide some guidance for those who need to tackle this as a project.

In the following article, I break my thoughts into three sections:

  1. An introduction to tone of voice
  2. Potential areas of conflict and confusion
  3. Advice about what to consider

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