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Social Media Strategy Building engaged online communities

Social Media Strategy

Social media is still for many brands, an unfamiliar territory. Whilst Salad typically doesn’t offer full day-to-day management of social media, we do offer a range of social media marketing services, which ease the pressure on in-house teams and/or dovetail perfectly with third party content and media partners.
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Social Media Audit

We’ll review your current social media activity across all existing channels and provide recommendations for improvement to your company profiles and the regular types of content you share.

Social Media Profile Setup / Refresh

We can support you with everything from creating new profiles across any social channel, to updating visual identities and written bios, to bring them in line with brand guidelines and SEO goals.

Social Media Strategy Guidelines

Our comprehensive social strategy guidelines will be a directional bible which will give your content producers everything they need to ensure your social channels are on-brand, spoken with a consistent tone of voice and in-line with best practice.

Social Content Strategy

We can create content calendars which provide a detailed monthly plan of scheduled activity, taking away a lot of the creative legwork from your social media management, leaving you to concentrate on any organic posting and community management.

Social Media Asset Production

Quality visual content is critical for engagement. We can work with you to create regular visual assets including photography, animations, key copy and content thumbnails to support your most important posts.

Paid Social Advertising

There are a number of different ways you can serve content to your key audience segments, across a number of different platforms. We are able to advise on the best paid social strategy for you as well as manage all of your social spend.

Social Media Reporting

Understanding what works is key to continuously improving your social media strategy and spend. Our social media marketing services offer helpful monthly snapshots of your social performance with recommendations for future activity and goals for improvement.

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“Salad’s social media training and strategy was extremely valuable to our business. The strategy provided was clear, easy to understand and all completely relevant to us. We were able to action what we learnt into our daily marketing activities which will make a huge difference to the way we operate!”

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New business enquiries

When it comes to working collaboratively on projects and building new relationships, we find that being approachable is just as important as being creative. If you're interested in talking to us about a project or want to find out more about our agency and what we can do for your business, please use the form below to contact the studio.

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