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Marketing Strategy Defining your winning plan

Marketing Strategy

We have general and specialist strategic marketing experience from both agency and client side. We’ve worked with businesses of all shapes and sizes, from innovative tech start-ups and local artisan brands, to complex B2B corporates and large third sector and government organisations.
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Audience Insight

A great marketing strategy is rooted in really understanding who your audience is and why they should care about your brand. Your audience sits at the heart of everything we do from brand strategy and content planning, to UX and social media activity.

Channel Strategy

Ultimately this is all about the strategic planning to reach those audiences in the right places. It’s a critical part of activating your strategic marketing plan. Read more about it here.

Messaging Strategy

Our greatest strength is telling people about yours. With our strategic marketing services we craft unique and insight-driven messaging to power your communications. We align brand strategy with business goals, creating multi-layered messaging hierarchies, from brand level communication, to product level sales messaging and audience tailored campaigns in between.


It sounds simple but an effective strategy can quickly become useless if left to play out with no intelligent schedule or sequence of events. Planning when and how to take campaigns to market is a core component of our strategic marketing work.

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“After nearly 25 years of trading we were suffering from a drop-off in our core business and had been casting around for someone who could help with promoting us in new markets, specifically through an updated website and with a tweak to our existing branding. From the moment Bella arrived at our office to discuss our requirements we knew that Salad were streets ahead of the other companies we had been considering. Bella and the Salad staff have guided us gently through the whole process of re-marketing ourselves with steady hands and with a rigorous approach to quality, timescale expectations and costings with no last minute surprises and everything clearly set out and explained. The new look, new web site, and the sure knowledge that we will always have someone to turn to for marketing and PR advice, has led to a new confidence among all our staff as we embark on our next 25 years which wouldn't have been possible without Salad. Very many thanks to all of you!”

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New business enquiries

When it comes to working collaboratively on projects and building new relationships, we find that being approachable is just as important as being creative. If you're interested in talking to us about a project or want to find out more about our agency and what we can do for your business, please use the form below to contact the studio.

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